About us
Our agency is internationally recognized for its expertise in Art of influencethrough its publications, conferences and our innovative method #IMPULSE1357. We also stand out for our practical and effective support for retail teamsteams, enabling them to excel in customer engagement and transformation.
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Emotion is at the heart of the Brands and their creations. Buoyed by their exceptional heritage and know-how, they are constantly striving to create a sense of wonder. Consultants are not just salespeople, they are first and foremost Ambassadors, capable of captivating customers and offering a service that lives up to the Brand's identity and excellence, notably through a meticulous sales ceremony. But good service, no matter how impeccable, is not always enough to close a sale. The best advisors master the art of arousing emotion, the kind that triggers a purchase decision, transforming a simple transaction into an emotional and lasting investment.

LUXURY SELLING BY MCR
THE IMPULSE 1357 METHOD
The best customer experience is a buying experience.
Let's make every encounter a beautiful, victorious, happy story.
Luxury Selling
We are the only agency specializing in operational support for sales effectiveness, entirely dedicated to the subtle art of selling in the luxury retail.

Luxury Selling: our bias

Turning every customer encounter into a victory
Influence

Influencing means facilitating purchasing decisions with subtlety and expertise. It means advising, guiding and fully supporting the customer right through to the final choice.

Emotion

Knowing how to touch customers while guiding them through their emotions.

Know how to touch customers by creating an authentic connection, while guiding them with finesse through their emotions to enrich their experience and foster engagement.
Performance

A sale is always the happy consequence of a successful meeting, where listening, understanding needs and creating a relationship of trust transform the exchange into a memorable experience.

Boldness: daring to make a real impact

Luxury sales are no longer based solely on ceremonial ceremonial or storytelling or storytelling. Today, it's the customer who becomes the real hero of the story, and every interaction must be designed around them.

Buying a luxury creation can be a complex decision, requiring tailor-made support from your advisor. The advisor plays a key role by working on emotions and decision-making driversto transform desire into commitment.

We help you rethink your and sales methodsto adapt them to new market expectations. We train your teams to become true decision-makerscapable of delivering an unforgettable customer experience while guaranteeing performance to match your ambitions.

Francis SRUN
Founder, CEO
"Understanding customer attitudes and building trust are essential to delivering a true luxury retail experience. Our goal: to make the sale of luxury products authentically luxurious." Francis Srun
Frédéric Bonneton
Managing Partner - CEO MCR GROUPE
we elegantly reinvent the sale of exceptional products by placing emotion and influence at the heart of every customer interaction." - Frédéric Bonneton